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A herder with his goat

THE SUSTAINABLE FIBRE ALLIANCE
MEET THE HERDERS

Johnstons of Elgin is a founding member of the Sustainable Fibre Alliance (SFA), a non-profit organisation working with the extended Cashmere supply chain, from herders to retailers. The SFA works with communities in Mongolia to provide training, restore grassland and help ensure animal welfare. Here, we invite you to meet the herders and gain an insight into life in the Mongolian mountains.

A DAY IN THE LIFE

Experienced herder Khandsuren enjoys the dairy farming aspect of her job, and always makes time for a little self-care.

GONCHIG'S DREAM

Twelve-year-old Gonchig dreams of becoming a herder and a racehorse trainer. He shares a special relationship with his herder Grandmother.

GROWING FAMILY

Cashmere production is a family business, but children are encouraged to fulfil their studies before deciding to follow in their parent’s footsteps.

HERDERS AND THEIR HORSES

Horses are an essential part of life here – 'nature provides'.

KHANDSUREN AND HER KIDS

Children are given animals to care for from a young age, to teach them compassion.

STARTING OUT

Animal welfare is of the utmost importance to the herders. Herder Buyandelger explains, ‘Herds grow when there is love and respect.’

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