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A TOUCHING STORY THE BEAUTIFUL SIMPLICITY
OF OUR RELAXED CAPSULE

Johnstons of Elgin Model wearing Johnstons of Elgin AW21 beige products

The first time you trace your fingertips along the soft, smooth surface of our Cashmere knitwear is the moment you’ll fall in love with it. You’d be forgiven for wondering where this miracle yarn has come from and what magic has happened to ensure its therapeutic whisper-soft handle. We know. Because we make what we sell.

Deep in the heart of Scotland, our dedicated craftsmen and women weave and knit all the human senses into every product, and as many as 33 people will have touched your product in its various forms before it reaches your wardrobe. This season’s considered collection is no exception, featuring textural designs that long to be stroked and lightweight pieces you will layer over loungewear then forget you’re wearing.

Our Quality Assurance Technicians use the power of touch to determine whether fibres in their raw form come up to our brand’s exacting standards. But the Cashmere they hold between their fingers feels entirely different to the Cashmere you will wear. Raw fibre goes through many processes first, including Carding - to disentangle, clean and intermix the fibres to produce a continuous web. We carry out all our operations in our own mills, so we know exactly where your cardigan or jumper has been - from the provenance of the fibres to the last button that's sewn on.

THE SOFTEST SHADES

Fluidity and drape define our latest edit, and a soft, natural colour palette entices you to reach out and hold each piece. Relaxed silhouettes give this offering a laidback feel, while the details, textures and fresh aesthetic ensure the overall look remains elevated. Essential designs such as our iconic Cashmere Scarf and men's Cashmere Hoody are re-energised in shades of Cashew and Haze while our women’s long-length coatigan makes its debut.

ATHLETIC DESIGN

Our men’s Quilted Fleece Gilet in 100% Cashmere has a visible bounce you'll want to squeeze. This outdoor, athletic-inspired gilet has an easy fit and a padded appearance to give your outfit depth. The sleeveless design creates an inspiring layering piece that's perfect for the transition between seasons, and the cosy fleece construction means it will remain a valuable wardrobe addition during the colder months.

The same structure and texture apply to our men’s Quilted Fleece Sweatshirt, a substantial, cushioned piece with temperature regulating properties owing to its fine Cashmere composition.

LAYERS OF LUXURY

This season’s style remains focussed on relaxed dressing, but with a smarter edge than the laid-back looks we have become accustomed to. Our women’s Full-Length Cashmere Cardigan is the natural choice to elevate your loungewear wardrobe. This ankle-length design is the lifestyle interpretation of our classic dressing gown, to be worn as outerwear as well as at home. Soft 2ply Cashmere yarn ensures a luxurious handle, while an elegant drape will entice outfit envy.

This easy layering piece is a fresh design for us, a 'coatigan' that crosses over between women’s knitwear and outerwear.

TRADITIONAL TECHNIQUES

The subtle, smooth surface of our iconic Cashmere Stole is like the soft, fuzzy skin of a ripe peach. We achieve this unique tactility using a traditional technique involving hand-worked teasels. Visitors to our Elgin mill are amazed to see the difference in texture before and after this process. For Autumn Winter, we have introduced this best-selling design in soft, new, natural shades, including Haze, Peach and Cashew.

The power of touch impacts our Cashmere at the beginning of its journey and will continue to do so when you enjoy its comforting softness next to your skin. Shop our latest Cashmere edit today and feel the benefits.

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