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THE TWELVE DAYS OF CHRISTMAS

At Johnstons of Elgin, we know that real luxury equates to the finest quality and that the most treasured gifts are considered and designed to last. This year, after such a long wait for an all-embracing Christmas, many of us will want to go the extra mile to make our loved ones smile. During the first twelve days of December, we will share with you our top picks from Johnstons of Elgin’s winter collection, suggesting indulgent stocking fillers, practical presents and generous gifts with wow-factor. We will guide you through our own ‘12 Days of Christmas’ with our carefully curated Cashmere and Merino Wool designs, all of which you will want to reach out and touch.

THE GIFT OF LUXURY, EVERY DAY

Let us make your Christmas shopping a little easier this year. Over the next twelve days, in our stores, by email and via our social media platforms, we will highlight a selection of gift ideas from our knitwear, accessories and home interiors collections to help you find the perfect parcel for everyone on your list. Peppered throughout, you will find gifts from us to you – such as generous promotional codes and unique gifts with purchase. We would love to see you in our stores – enjoying the freedom of face-to-face shopping among our treasured retail locations' Christmas lights and festive spirit.

DECORATIVE DETAILS

Many of our designs are made or finished by artisans using traditional methods without machinery. It’s fitting then that the delicate gold numerals illustrating our 12 Days guide have been beautifully hand-drawn. We commissioned the creation of these elegant digits to represent all that it means to be 'Made in Scotland', with each gold number surrounded by a meaningful sketch. Every picture tells a story, from the natural teasels used to achieve our signature ripple finish to the distinctive Cashmere goats at the source of our fine fibres. Artist Linda Tervet, a Senior Designer at D8 Studio, Glasgow, took two days to create each number and associated artwork. ‘Each one relates to Johnstons of Elgin’s history, manufacturing process, craftsmanship or quality,’ she explained.

PRACTICAL AND STYLISH

Far from the offerings in the popular Christmas song, our twelve days of gift ideas are inspired, practical and will stand the test of time. Our products are made with the softest, warmest natural fibres, so they are gentle on the environment as well as on the wearer. Our designs are effortlessly stylish, and many of our pieces can be embroidered with the recipient’s initials. We can also present your purchase in a beautiful branded Johnstons of Elgin box tied with elegant grosgrain ribbon.

JOIN OUR FAMILY THIS FESTIVE SEASON

We don't want you to miss out on our exclusive December offers. Please follow us on Instagram and Facebook for updates, and you can subscribe to our email communications here. From all of us at Johnstons of Elgin, we hope you enjoy a very Merry Christmas.

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