October 2019

We are incredibly proud to announce that Johnstons of Elgin have been named as finalists in the Highlands and Islands Tourism Awards 2019 (HITA 2019). The acclaimed accolades, now in their 15th year, identify, highlight and reward excellence throughout the hospitality industry within the Highlands and Islands.

We are delighted that the exceptional teams working in our Heritage Centre and Coffee Shop and the talented employees leading our Mill Tours have been recognised, reaching the final in the Best Heritage Tourism Experience and Best Visitor Attraction categories.

The Best Heritage Tourism Experience Award celebrates Scotland's rich and vibrant heritage and those who bring life to it. Every brick at our Elgin site is steeped in our history, and as one of the only vertical mills in Scotland, we carry out every stage of the manufacturing process on site. Our mill produces the world's finest cashmere and wool products and in our Heritage Centre and throughout our Mill Tours visitors can see first hand what goes into every stitch.

We work hard to meet visitors' needs, with languages from Welsh to Mandarin spoken on site. During our tours, guests from around the world learn that we are Royal Warrant holders and that HRH Prince Charles is among our many visitors. We love talking to guests about the biodegradable and sustainable properties of our wool and the other ways in which we are reducing our environmental footprint. We also share details of our work with the local community, offering employment opportunities and seeking out the innovators and craftspeople of the future.

The HITA Best Visitor Attraction Award celebrates world-class customer service with a distinctively Scottish twist and a business commitment to hospitality. From our pristine gardens, tended by our in-house gardener, Tracey, to our dye house and finishing department, our 222-year-old Elgin Mill is a special piece of history waiting to be explored. While unique skills and techniques have been passed down through generations of our craftspeople, we also embrace new technology to deliver the highest-quality products to our customers. We are still family-owned and love to share the details of our rich Scottish history. Our people are by far our greatest asset, and our customers are at the heart of everything we do.

The winners of this year's Highlands and Islands Tourism Awards will be announced in early November, at a ceremony in Inverness. We are delighted to have made the shortlist, particularly as we approach our 222nd birthday in October. What a great way to celebrate this milestone and a great way to start the next 222 years of our story.

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