LIFE IN THE SLOW LANE
It's no secret that, for most of us, this festive season will be a little lower key than in previous years. However, at Johnstons of Elgin, we understand that a slower pace can be a positive thing, a sentiment shared by popular fashion illustrator and blogger Fei Wang, known as Slowboy. In a series of sketches penned by the artist, Slowboy depicts Christmas downtime in the slow lane – individuals relaxing in our luxurious Cashmere and Merino Wool designs.
Our philosophy embodies slow luxury, taking our time to ensure every stage of our design and manufacturing process is exactly as it should be. The result is incredibly soft, high-quality pieces that will last for a lifetime. Slowboy has captured our best-selling silk-lined Cashmere Dressing Gown in an image of a virtual Christmas, illustrating that those of us unable to visit friends and family in person can instead raise a glass and celebrate together online. Here, our cosy Cashmere Dressing Gown is paired with Aran Cable Cashmere Socks to beat the winter chill. Slainte!
Some of us prefer a bit of peace and quiet to a crowded Christmas Day celebration. This carefree character is kicking back on his favourite chair, upholstered with Johnstons of Elgin Rumba Extra Fine Merino Wool fabric. Slowboy has ensured he is snug and warm with our Reversible Lambswool Blanket, Seamless Cashmere Joggers and Cable Cashmere Bed Socks.
Keeping things simple can be just what we need at the end of a busy year. Layer up to enjoy a crisp winter walk or coffee with a friend. This image by Slowboy shows a couple outside our Elgin mill wearing classic tartan scarves from our collection, made with the softest Cashmere and Ultra Fine Merino Wool. She wears our Woodcut Cashmere Blend Opera Coat and Ribbed Cashmere Headband in camel. He wears our men's Reversible Car Coat with our Ribbed Cashmere Beanie in harissa.
Slowboy considers himself a global citizen, and after several years as Creative Director for an advertising agency, he decided to focus on his passion for illustration. Asked about the meaning behind his leisurely-sounding moniker Slowboy explains, 'I'm very slow, it's as simple as that.' Like Slowboy, we believe that genuine luxury can't be rushed, and that attention to detail is what sets us apart. So, this Christmas, more than ever, don't be afraid to take things down a gear and just enjoy the moment.