LONDON FASHION WEEK, FEBRUARY 2020
Inspired by landscapes from around the globe, South American skylines and ice-capped Mongolian mountains, our Autumn Winter 20/21 collection brought cascades of colour to the catwalk at London Fashion Week this month. Our creative team looked back to go forward, exploring the origins of our fibres, reimagining long-established weaving techniques and reviving traditional fair isle jacquard prints, to bring together these unique and striking designs.
Creative Director Alan Scott said the collection is all about reflecting on our history and global sourcing and using this as a starting point to look to the future. He explained, "This collection really completes the overall architecture of The Johnstons of Elgin brand, which has been in the planning process for a number of years. For past seasons, we have worked to build up the brand infrastructure, and by investing in new technology, it has allowed us to create pieces that both reflect our heritage and look forward to the future in terms of technical fabric and garment manufacturing. This has allowed us to become more relevant, real and accessible as a brand.
Using 3D seamless technology has allowed us to experiment and elevate quality throughout the entire collection. We have tried to keep handcrafted skills alive and interweave them alongside new technology, to create pieces that are completely innovative. A pivotal collection for us, it has continued our new positioning; as an all-year-round brand – offering a trans-seasonal approach to Cashmere that is innovative, confident and unique."