April 2019

We are delighted to have opened the doors of our new Edinburgh Flagship store earlier this month. Bright and airy, with an industrial edge, the new store's design reflects our meticulous, innovative manufacturing processes and offers customers a unique, luxurious shopping experience.

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Perfectly positioned on Edinburgh's Multrees Walk, the newest store in the Johnstons of Elgin story features men's and women's knitwear, tailoring, scarves and accessories as well as home interiors. Our Spring Summer '19 collection, which wowed at last September’s London Fashion Week, takes centre stage in the two-floor store. The collection includes Cashmere, Cashmere Silk and Belize Cotton pieces in bright colours and lightweight designs.

Managing Director of the company's Retail Division, George McNeil, said he was delighted that the store achieved its target of opening on Friday 12th April.

"Working with our design partners, four-by-two, we are thrilled with the outcome of the shop fit, which does exactly what we aimed for, which is to really highlight the beautiful product range in its entirety, allowing it to breathe and present to its best around the store. We now look forward to welcoming our guests from all over the world to Multrees Walk," he said.

Those guests can enjoy our elegant, 100% cashmere-lined fitting rooms and relax in the comfortable seating area. Glimpses of our manufacturing processes are visible throughout the store, such as teasels, the dried flower heads used as part of the finishing process for our wool and cashmere, which are displayed alongside raw cashmere fibres. The staircase is designed to resemble fine yarn coming off the cone. These distinctive design elements, teamed with our first-class customer service, promise customers a luxury retail experience like no other.