Wednesday 20th March 2019
OUR NEW SCOTTISH FLAGSHIP
STORE OPENS NEXT MONTH
The countdown has started for the Easter opening of our new Edinburgh Flagship Store, promising customers a unique shopping experience with a nod to our innovative Scottish-based manufacturing processes.
Managing Director of the company’s Retail Division, George McNeil, promises a beautiful in-store experience that reflects the innovation and craftsmanship Johnstons of Elgin is known for.
‘We believe we will deliver a unique experience which will educate our customers in what we are achieving. The product presentation will complement the manufacturing process, for example, the staircase features strands of wood to represent the yarn as it comes off the cone,’ he said.
Customers can take their time to try our collection in the generously sized fitting rooms, laced in 100% cashmere. The store will also stock our Vicuna collection, with Vicuna scarves and stoles presented hanging from the ceiling in a contemporary glass casing. There will be an accessory area for destination shopping and a large seating area for customers to relax in.