OUR RECYCLED, REUSABLE & RECYCLABLE
They say it’s the thought that counts, and we have put as much thought into the presentation of our luxurious Cashmere and Merino designs as we have into the clothing itself. Our new range of Gift Boxes is designed with the environment in mind, without losing any of the magic we all love to experience when we give or receive a gift.
Experts in natural, renewable, biodegradable fibres since 1797, our commitment to Sustainability is at the heart of our brand’s values, and as we continue our journey we looked at our packaging and how we could reduce waste and our imprint on the planet - our new packaging collection has removed any excessive packaging previously used, and is all made from recycled & recyclable materials.
We understand that we are all custodians of the earth and our environment, and as a brand, we aim to tread lightly.
We wanted our Gift Boxes to start from an environmentally- friendly place, so we chose to use recycled packaging. Our natural-hued Gift Boxes are made from FSC (Forest Stewardship Council) recycled materials, which means they are made from 100% recycled content.
The FSC are the world’s most trusted sustainable forest management solution. With 25 years of experience in sustainable forest management, they were the pioneers of forest certification and continue to bring together experts from the environmental, economic and social spheres to help achieve their goals.
Our newly launched Gift Boxes feel substantial and luxurious, just as you would expect from an investment purchase. Our Gift Sets are presented in a stylish Gift Box as standard.
We contemplated various options before choosing this elegant, understated aesthetic decorated with a hand-drawn image of our Elgin weaving mill.
The delicate drawing was printed using soy ink, a plant-based product derived from soybeans. Soy ink is slower to dry than many inks, but we understand that sometimes quality can't be rushed. Unlike traditional petroleum-based ink, soy ink is gentle on the environment, produces precise colours, and makes it easier to recycle ink-decorated packaging.
What if a Gift Box could be a gift in itself? Our sturdy packaging can be reused as you like and is particularly effective as summer storage for your heavier Cashmere knits. Pop a cedar ball or two inside the box to deter moths, and your favourite knitwear will be as good as new when you are ready to wear it again.
Our refined Gift Boxes can be recycled with ease at the end of their life. We ensured these carefully selected packs have no magnets, ribbons or adhesive tapes, making recycling a straightforward process. Instead, the boxes are held tight shut with a recycled, reusable and recyclable sleeve that fits snuggly around the Gift Box.
As holders of The Queens Award for Enterprise in the Sustainable Development category, we are away that treading lightly on the earth is an ongoing effort. We continue to review all aspects of our business to see where we can make a positive difference. You can read more about our sustainability journey on Our Story.