It's no surprise that members of the Johnstons of Elgin team, working with the world's finest Cashmere and fine woollen products, have a keen interest in fashion. However, Marketing Executive Amber Lorimer takes it to the next level, spending much of her downtime styling and reworking her favourite looks and capturing them on camera.
Amber has always loved clothes as well as the countryside, and after cutting her teeth in the world of marketing in London, she is delighted to be able to work near her North-east Scotland hometown, where she can combine her two greatest pleasures. 'Clothes are my sunflowers,' she says, comparing her love of fashion to an aesthete's love of art.
Right before we found ourselves in lockdown, Amber took a selection of accessories, including our Lightweight Merino Scarves, to a stunning Scottish coastline, to suggest just some of the ways to wear them. 'I knew the scarves would look great against the backdrop of a beautiful sunset,' she explained.
It's fitting, since Amber compares fashion to art, that she chose to style our Lightweight Border Stripe Merino Scarf. This Ecru Striped piece, made with feather-light Extra Fine Merino Wool, is a generously sized artwork in its own right. The multi-colour stripe design picks up both bright and pastel colours from our Spring Summer 20 collection, the perfect showpiece for a golden beach shoot.
Amber appreciates the beauty of the Scottish countryside and coastline and loves to use local scenery as the canvas behind her craft. Rather than heavy filters and overly contrived looks, she likes to keep things natural. 'I started a new Instagram account around three years ago, and I wanted it to be fashion-focussed, but I also wanted it to be real,' she said.
View Amber's work for yourself, filmed on Banff Links Beach earlier this year. With such a beautiful setting for her favourite hobby right on her doorstep, it's no wonder she chose this location to showcase her 'sunflowers'.