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‘SEEING IS AN ART’

THE METICULOUS EYE FOR DETAIL BEHIND OUR VIBRANT NEW DESIGNS

‘Sight is faculty; seeing is an art’. So said the 19th-century conservationist George Perkins Marsh. His deduction is undoubtedly true of the highly skilled craftspeople behind this season's vibrant designs, from our experienced designers and dye house team to the quality control professionals who make sure every piece we produce is picture-perfect. To mark the launch of Autumn Winter’s bright, eclectic edit of Cashmere and Merino Wool knitwear, clothing and accessories we explore the unique vision housed within every thread.

TARTANS, TEXTURES & TWISTS

This month, we invite you to discover our eclectic blend of contemporary tartans, iconic ombrés and brand-new knit designs. Our craftspeople require a meticulous eye for detail to ensure our luxurious pieces meet our exacting quality standards, and detail is abundant here.

For the first time, we introduce tartan knitwear, offering a fresh twist on a classic design. Our best-selling ombré scarves also take on new life, with the introduction of silk to these Cashmere classics. Our new landscape-inspired eclectic tartans make their debut in woven accessories, and women's tailoring features an eye-catching tartan suit. Outerwear explores texture, from structured women's coats to soft men's bombers.

COMING SOON Lambswool Chesterfield Coat | Shadow Check

COMING SOON  Ribbon Check Jacket & Trousers

AN ARTIST’S PALETTE

Much like the delicate blending of paint to create an impressionist's masterpiece, there is far more to a Cashmere or Merino Wool tartan or ombré design than meets the eye. Weaving a tartan accessory involves a two-part process. Warp threads run vertically, and weft threads, which run horizontally across the cloth, create the weave. A thread in the warp crossing one of the same colour in the weft produces a solid colour on the tartan,

while yarn crossing another of a different hue produces an equal mixture of the two shades. The more colours introduced, the more muted the tartan's pattern becomes.

Similar is true of our iconic ombré designs, where multiple colours combine to produce what appears to be just two shades of yarn blending seamlessly into one another.

OUR ECLECTIC TARTANS

Our talented designers have taken a playful approach to tartan design this season, incorporating bold new colours to awaken the senses. Inspired by the brightest of local landscapes, each piece is a kaleidoscope of nature-influenced art.

Exceptionally soft Cashmere fibres make our Classic Cashmere Stole the most comfortable accessory you will ever own, and our new seasonal tartan Vibrant Gorse is the boldest way to wear it. This predominantly yellow and blue design is inspired by the sunny, robust gorse bushes of the Moray landscape and the Rivers Lossie and Teviot near our Scottish mills.

Our Classic Cashmere Stole is also available in our seasonal Spirit of Moray tartan, featuring the grey and purple hues of granite synonymous with the Cairngorm mountains and hints of teal, pink and yellow reminiscent of Scottish wildflowers. Wild Heather is a soft, contemporary tartan design featuring a neutral lilac base uplifted by bright purple, inspired by traditional Scottish heather. This year also sees the launch of our Johnston's of Elgin's House Check tartan.

THE PERFECT BLEND

Our ombré patterns originated in our woven accessories - the result of a visual and practical collaboration between our design and dye house teams. For Autumn Winter, these striking artworks are given a dramatic new canvas - in our women's long ombré cardigan and our men’s ombré jumper.

To create our Long Colour Block Cardigan, our designers juxtaposed elements of a dark tartan. This easy full-length layering piece is a fresh design for us, crossing over between knitwear and outerwear. Rich emerald and bold Bordeaux hues blend seamlessly with a touch of our ombré magic. Our Men’s Cashmere Honeycomb Marl Ombré Jumper is a heavier knit, with a chunky roll neck for added warmth. This cosy, uniquely structured Sweater showcases the artistry of ombré in Emerald and Dark Granite colour options.

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THE SCENT OF COLOUR

For some of our longest serving Johnstons of Elgin employees, colour is associated not just with sight but with scent. Our on-site dye house is home to thousands of colour recipes used to colour our fine Cashmere and Merino Wool fibres with the utmost care. The distinctive, damp, musty smell of the department signifies an essential stage in our manufacturing process – where we gently colour fibres using dyes that will not harm the environment.

Our latest offering introduces regal Emerald, Jade and Thistle hues, notably creating seasonal versions of our best-selling Cashmere Stole.

A TEXTURAL AESTHETIC

Our Tartan Opera Coat features a stunning red and black exploded ombré check. The coat's textural aesthetic makes it a statement piece for Autumn Winter.

COMING SOON   Lambswool Opera Coat | Dark Tartan

A SUSTAINABLE VISION

George Perkins Marsh was insightful in his view of human vision, but he is also considered by many to have foreseen today’s sustainability mission - recognizing in his writing the irreversible impact of man's actions on the earth. We remain committed to reducing our own environmental footprint, keeping our eyes as focused on how we can tread lightly as they are on the beauty and quality of our designs.

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