THE VALUE OF OUR CASHMERE
The unrivalled warmth and softness of cashmere ensure its enduring reputation around the world, with scarves, jumpers and blankets in high demand. But with high street retailers marketing this coveted fabric at lower prices, you might wonder if one cashmere is much the same as any other. And what determines the cost of Johnstons of Elgin’s cashmere products?
Business Insider visited our Elgin mill to find out how our products are made and to investigate the value of our processes. In their video below, CEO Simon Cotton explains that skilled handling adds to the value of this precious fibre.