Not all cashmere is equal, and we are incredibly selective in the qualities we use. We buy 15 different types of cashmere and each one is carefully selected for the properties it brings to the process. Our quality standards mean that we need to work very hard to find suppliers capable of meeting our expectations. Most of our suppliers have been working with us for decades and do not supply the mass market.
When a consumer buys low cost cashmere, which is often produced in high volume factories in China or Mongolia, they are usually buying inferior raw materials which may contain coarse or dark fibres or be too thick or too short for our standards. They may also be buying cashmere which has been heavily bleached to remove colour, a process which saves costs (darker fibres are cheaper) but also damages the fibres.
Many of these differences will be difficult to notice on the shelf. Bleaching fibres and adding softeners after processing can result in a product which feels nice when you touch it in the shop, but unfortunately, such garments will have a short lifespan when you get them home.