Alistair Guy


August 2019

Photographer and influencer Alistair Guy has an eye for detail. Experienced on both sides of the camera, he has contributed to a number of notable British fashion magazines including Vogue and Harper's Bazaar. As someone who looks for quality as well as design when it comes to fashion, the London-based style icon was the perfect choice to model our Autumn Winter 19 collection, inspired by the golden age of travel. We caught up with Alistair to talk trends, inspiration and career highlights.

Can you tell us about yourself?
I'm a portrait and fashion photographer with a love of menswear.

Why are you passionate about fashion?
When I was a photographic assistant after graduating from art college, a long time ago, I did some professional modelling, which allowed me to move to London.

Where did your interest in menswear come from?
My father was an officer in the British Army (he was stationed in the Outer Hebrides at one point), so I always admired his care and detail for clothing and accessories.

Who is your primary audience, and what do you think keeps them coming back to your page?
Generally, a younger male audience looking for style inspiration and new brand awareness.

How did you discover Johnstons of Elgin?
About ten years ago, I was given a lovely Johnstons of Elgin cashmere scarf for my birthday, which allowed me to understand the brand and the quality.

Favourite item of the new collection?
Your wonderful burnt-orange, cashmere roll neck jumper.

What is a highlight of your career so far?
While I was working for the British Fashion Council as one of their photographers, I used to shoot all the London Fashion Week advertising campaigns for Vodafone, who were the principal sponsor then. Doing this, season after season, I would see all my images of the shows plastered everywhere - on billboards around Somerset House, tube stations and even on black cabs.

What is a typical workday for you?
Meditation first thing, email work in the morning then after lunch usually a couple of meetings, if I’m not taking photographs. Then a couple of menswear events in the evening in central London.

What do you see changing in menswear trends?
Men are choosing to invest in proper quality clothing, which is fantastic news.

Who is your style icon?
British actor Edward Fox.

How would you describe your own personal style?
Contemporary with a twist.

Where do you find the inspiration for your posts?
I try to give them originality, using photographers around me and connecting with amazing contemporary luxury brands.

Best style tip?
Style is your own, and you should make it your own. Invest in key pieces and always buy quality over quantity.

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