In Mongolia, the traditional nomadic herding techniques associated with Cashmere goats centre on genuine love and respect for the animals. Free-roaming animals enjoy vast expanses of land and rolling plateaus, and dedicated herders strategically move their animals, homes and families, season after season.
In the Inner Mongolia region of China, cashmere goats are now normally kept on large farms. These animals are still allowed to range over very large distances compared to farms in other parts of the world.
To provide increased confidence that animal welfare has been prioritised in our cashmere production, we are moving to buy our cashmere from sources certified by the Sustainable Fibre Alliance. We made our first purchases of SFA certified cashmere during a pilot program in 2020 and, as capacity increases, we will increase our purchases from certified sources. In 2021 we aim to purchase 25% of our fibre from SFA certified sources.